SEO report of homerlogistics.com

Homer Logistics

www.homerlogistics.com/

Homer provides efficient, professional delivery service to local businesses and their customers. Apply within to join our network of businesses or to work ...


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.homerlogistics.com/

Character length : 23

Title
Homer Logistics
Description
Homer provides efficient, professional delivery service to local businesses and their customers. Apply within to join our network of businesses or to work as a Homer courier.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Homer Logistics
description: Homer provides efficient, professional delivery service to local businesses and their customers. Apply within to join our network of businesses or to work as a Homer courier.
url: https://www.homerlogistics.com/
locale: en_US
type: website
site_name: Homer Logistics

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

Linkedin1

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
Homer Logistics

Character length : 15

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1680280
Heading structure in the source code
  • <H1> Focus On Running Your Business Leave Delivery to Homer
  • <H2> Don't Fall Behind! Delivery and Consumer Trends The demand for locally delivered products has exploded in recent years, while 83% of Millennials have used mobile apps or websites to have local products delivered. Offering delivery ensures that your product appeals to out-of-store customers. Higher Profits Delivery is a great way to connect to out-of-store customers and drive revenue into your business. Because the overhead costs of on-site staff often remain fixed as you fulfill delivery orders, all of the delivery revenue goes right to your bottom line. Marketing and Exposure Expose your business to customers who are outside of your immediate vicinity. A strong delivery program allows both commercial and residential customers to discover your business without ever having to pass your storefront.
  • <H5> Delivery and Consumer Trends
  • <H5> Higher Profits
  • <H5> Marketing and Exposure
  • <H2> Your Primary Options: Platforms such as Postmates, Caviar, DoorDash, UberEats, and others charge your business anywhere from 15%-30% of the order value, in many cases eliminating your profit on the order entirely. Even worse, these platforms will re-market to your customers base, pushing your competitors or whoever is willing to pay-for-placement that week. In addition to the marketing expenses your business must cover out of the order value, expenses are also passed on to the consumers using these platforms, who often pay anywhere from $7-$15 for the delivery (not including tip). This high cost of delivery limits interest and lowers your order volume. All of these marketing platforms specialize in just that: marketing. That means they aren’t logistics experts. Alongside the practice of hiring independent contractors to run the actual deliveries, this leads to incredibly inconsistent and unprofessional delivery experiences, leaving both you and your customers incredibly frustrated. These platforms send you orders through systems that you have to manage in your back-of-house. These are often confusing and difficult to train your staff around. Also, because these companies don’t understand your business operations, it will require more and more management time to keep their system working effectively with your own internal processes. Manage Your Own Deliveries Not Cost Efficient Not Cost Efficient Time Spent Managing Staff Time Spent Managing Staff Liability Issues Liability Issues Poor Representation at the Door Poor Representation at the Door In order to provide a high level of service to your customers, you need to ensure that all deliveries make it on time. The only way to do this is to overstaff your delivery workforce in excess of your true needs. That way, if someone calls out or not performing well, you have excess delivery capacity. This is costly and leads to delivery labor being a large percentage of costs. Once your delivery staff leaves the store, you have no idea where they are or exactly what they are doing. Properly tracking and managing this workforce is close to impossible. Also, the high turnover of staff keeps you spending time recruiting and hiring when you should be focusing on running your business. A delivery that goes wrong could cost you money, even your business. Not being able to monitor and control all of your deliveries places a huge liability on your business in the event that your staff does something inappropriate. The customer you deliver to is just as important as the one that walks into the store. Your brand and impression on the customer is critical to succeeding in this competitive world. However, delivery is not the core competency of your business, and as a result your brand suffers when your delivery workforce is not monitored or engaged. Marketing Platforms with Delivery Fulfillment Your Business Pays High Marketing Fees Your Business Pays High Marketing Fees The Consumer Pays High Delivery Fees The Consumer Pays High Delivery Fees Inconsistent Service / Customer Experience Inconsistent Service / Customer Experience Complex Back-of-House Management Complex Back-of-House Management
  • <H3> Manage Your Own Deliveries
  • <H3> Marketing Platforms with Delivery Fulfillment
  • <H3> A) Manage Your Own Deliveries
  • <H5> Not Cost Efficient
  • <H5> Time Spent Managing Staff
  • <H5> Liability Issues
  • <H5> Poor Representatation at the Door
  • <H3> B) Use Marketing Platforms with Delivery Fulfillment
  • <H5> Your Business Pays High marketing Fees
  • <H5> The Customer Pays High Delivery Fees
  • <H5> Inconsistent Service / Customer Experience
  • <H5> Complex Back-of-House Management
  • <H2> Homer's Two-Part Solution Management Software All Deliveries in One Location Tired of managing five different interfaces in the back-of-house to handle your deliveries? Homer consolidates all of your orders into one simple interface. This interface allows you to notify Homer when orders from any channel (your website, telephone, and ordering platform, etc.) are ready. You can also track the progress of every order in real-time and even see customer confirmation of delivery. Cutting Edge Tech + Logistics Homer has a team of data scientists and algorithm experts focused solely on how to get food to your customers as fast as possible. Driven by your customers' expectations, we optimize the assignment and routing processes across our delivery infrastructure to ensure quick pickups from local merchants and achieve the fastest delivery times in the industry. Easily Manage Multiple Locations Are you a sophisticated operator with multiple locations, maybe even across multiple cities? Homer allows you to instantly capture organization level metrics about your delivery revenue. We also allow you to quickly investigate single site locations and understand operational bottlenecks. Delivery Infrastructure Professionalism and Training From the interaction with your staff to the interaction at the door with the customer, we equip our delivery people with the skills needed to leave a great impression. We screen our delivery personnel candidates for customer service skills and interaction capabilities before putting them through extensive training centered on food delivery. We also offer continuing education to staff to make sure that our team is adapting to your specific delivery needs and customer base. Faster and Most Reliable Service We want to help you provide an amazing experience to your customers. Our delivery team is routed and assigned orders based on comprehensive data analysis and algorithms we have developed. This allows us to minimize delivery times and maximize your customers' satisfaction. We actively monitor every order and resolve issues quickly as they arise. We also use best equipment in the industry to transport both hot and cold items. Real-Time Support + Issue Resolution During our service hours, we actively manage the delivery infrastructure in your zone or city, providing real-time support to keep our system (and your business) running smoothly. Whether you leave something out of the order, your customer can't be reached, or any other issue with your order arises, Homer's management team quickly resolves the problem. Management Software All Deliveries in One Location Tired of managing five different screens in the back-of-house to handle your deliveries? Homer consolidates all of your orders into one simple interface that allows you to notify Homer when orders from any channel (your website, telephone, and ordering platform, etc.) are ready. You can also track the progress of every order in real-time and even see customer confirmation of delivery. Cutting Edge Tech + Logistics Homer has a team of data scientists and algorithm experts focused solely on how to get food to your customers as fast as possible. Driven by your customers' expectations, we optimize the assignment and routing processes across our delivery infrastructure to ensure quick pickups from local merchants and achieve the fastest delivery times in the industry. Easily Manage Multiple Locations Are you a sophisticated operator with multiple locations, maybe even across multiple cities? Homer allows you to instantly capture organization level metrics about your delivery revenue. We also allow you to quickly investigate single site locations and understand operational bottlenecks. Delivery Infrastructure Professionalism and Training From the interaction with your staff to the interaction at the door with the customer, we equip our delivery people with the skills needed to leave a great impression. We screen our delivery personnel candidates for customer service skills and interaction capabilities before putting them through extensive training centered on food delivery. We also offer continuing education to staff to make sure that our team is adapting to your specific delivery needs and customer base. Faster and Most Reliable Service We want to help you provide an amazing experience to your customers. Our delivery team is routed and assigned orders based on comprehensive data analysis and algorithms we have developed. This allows us to minimize delivery times and maximize your customers' satisfaction. We actively monitor every order and resolve issues quickly as they arise. We also use best equipment in the industry to transport both hot and cold items. Real-Time Support + Issue Resolution During our service hours, we actively manage the delivery infrastructure in your zone or city, providing real-time support to keep our system (and your business) running smoothly. Whether you leave something out of the order, your customer can't be reached, or any other issue with your order arises, Homer's management team quickly resolves the problem.
  • <H5> All Deliveries in One Location
  • <H5> Cutting Edge Tech + Logistics
  • <H5> Easily Manage Multiple Locations
  • <H5> Professionalism and Training
  • <H5> Faster and Most Reliable Service
  • <H5> Real-Time Support + Issue Resolution
  • <H3> Management Software
  • <H5> All Deliveries in One Location
  • <H5> Cutting Edge Tech + Logistics
  • <H5> Easily Manage Multiple Locations
  • <H3> Delivery Infrastructure
  • <H5> Professionalism and Training
  • <H5> Faster and Most Reliable Service
  • <H5> Real-Time Support + Issue Resolution
  • <H2> How It Works 1. You Receive Orders As Usual Use our delivery command center to see all of your orders in one location. Our service does not affect how customers order. 2. Request a Pickup with the Click of a Button Once the order is prepared and packaged, you simply click the "Ready" button to notify a nearby member of our delivery fleet. 3. We're There in a Flash Our average response time is under 10 minutes and many of our couriers arrive right as your order is ready to leave your storefront. 4. Monitor Your Deliveries As we deliver the order to the customer, you can track status updates, elapsed time, delivery confirmations, and more!
  • <H5> 1. You Receive Orders As Usual
  • <H5> 2. Request a Pickup with the Click of a Button
  • <H5> 3. We're There in a Flash
  • <H5> 4. Monitor Your Deliveries
  • <H2> Pricing Management Software $249 /month Delivery Fulfillment $5.99 /delivery (Restaurants Keep Customer Delivery Fees) Discounting Factors: High Delivery Volume Multiple Locations Delivery Radius Established Brand Power New to Delivery Special Promotions + More... Contact Us For Details
  • <H3> Management Software
  • <H3> Delivery Fulfillment
  • <H5> Discounting Factors:
  • <H2> Think Homer is a Fit for Your Business?
Word cloud
  • delivery73
  • business25
  • customers22
  • customer21
  • order21
  • homer19
  • staff16
  • deliveries15
  • high14
  • time13
  • orders12
  • service12
  • all12
  • platforms12
  • marketing12
  • manage11
  • management11
  • team9
  • multiple8
  • managing8
  • fees8
  • even8
  • locations7
  • back-of-house7
  • allows7
  • cost7
  • leave7
  • liability6
  • interaction6
  • workforce6
  • how6
  • real-time6
  • own6
  • quickly6
  • infrastructure6
  • times6
  • pays6
  • monitor5
  • door5
  • issues5
  • experience5
  • across5
  • into5
  • running5
  • inconsistent5
  • brand5
  • keep5
  • logistics5
  • often5
  • before5
  • both5
  • ensure4
  • see4
  • make4
  • level4
  • poor4
  • training4
  • processes4
  • skills4
  • owner4
Keyword matrix
wordtitledescriptionsheading
delivery
business
customers
customer
order
homer
Two Word cloud
  • your business8
  • your delivery6
  • our delivery6
  • your customers5
  • delivery infrastructure4
  • your order4
Three Word cloud
  • service customer experience2
  • both hot and cold2
  • also use best2
  • real-time support issue2
  • during our service2
  • providing real-time support2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
34
Number of source domains
7
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://d33wubrfki0l68.cloudfront.net/.. /modernizr-2.8.3-respond-1.4.2.min.js
List of render blocking css files
  • https://d33wubrfki0l68.cloudfront.net/.. /2df80876ac6cdbe838214c616bc2b14a3660b43e...
  • https://cdnjs.cloudflare.com/.. /simple-line-icons.css
  • https://fonts.googleapis.com/css?family=Roboto+Condensed:300,400,700|...

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.homerlogistics.com/js/vendor/modernizr-2.7.1.min.js
  • http://www.homerlogistics.com/js/vendor/jquery-1.11.3.min.js
  • http://www.homerlogistics.com/js/bootstrap.min.js
  • http://www.homerlogistics.com/js/main.js
  • http://www.homerlogistics.com/js/jquery.scrolly.min.js
  • http://www.homerlogistics.com/js/imagesloaded.js
  • http://www.homerlogistics.com/js/enquire.min.js
  • http://www.homerlogistics.com/js/skrollr.js
  • http://www.homerlogistics.com/js/_main.js
File size of all javascript files combined
239.78KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.homerlogistics.com/css/normalize.css
  • http://www.homerlogistics.com/css/bootstrap.min.css
  • http://www.homerlogistics.com/css/main.css
  • http://www.homerlogistics.com/fonts/fonts.css
File size of all css files combined
113.55KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
15.44KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
23
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
948.44KB
Image optimisation
You can save 466KB (74% compression) by optimising the images below:

 Website security

IP
52.84.127.67
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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